Description

As marketing expands well beyond its traditional boundaries, a growing number of states are actively promoting themselves. Think of four or five examples that you have encountered. Now use the Internet to research marketing efforts in Alabama. Do they aim to attract businesses or tourists? Are their efforts local or more far-reaching? What benefits do they tout? Do you believe that Alabama delivers on its marketing promises? Why or why not? If Alabama does not actively market itself, research another state in your region that does.