Assignment Overview:

Develop a brief presentation using one of the templates or applying Power Point format concerning the marketing plan that will include an analysis of your potential customers introducing their core characteristics as well as a short rivalry overview. The marketing plan will also contain the most important key messages of your newly introduced business, the chosen media sources for the promotion and the estimated success of the project. Please make sure to work on the same business idea than in frames of Assessment 1.

Overall aim: 

To have a complete understanding of all the steps and processes required to create a marketing plan for a newly introduced business idea.