10.3Test your Knowledge (Answer the following Questions):

Discussion Question #1: How you can differentiate between a price skimming and a market penetration pricing strategy. Discuss with the help of a suitable example from the local market.

11.3 Test your Knowledge (Answer one of the following Questions):

Discussion Question #1: Why was Crash the Super Bowl such a successful promotion? In what ways did it encourage engagement with the Doritos brand?

12.3 Test your Knowledge (Answer the following Questions): 

Discussion Question #1: After reading the concepts related to Personal selling from Ch-20, how you will describe the key functions involved in managing a sales force.

• Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.