Description
(1) Based on Our Reading and the Video Primer, How Would You Define “The Tipping Point” and the Diffusion of Innovation?
(2) Select an idea, product, or other phenomenon that has either already reached its tipping point, or you believe it will soon. Who are the Connectors, Mavens, and Salespeople associated with it? What is/are the “stickiness factor(s)?” What contextual forces are/will be propelling it towards the tipping point? (ANSWER ALL QUESTIONS).
(3) Select an example of the Diffusion of Innovation from your own life experiences. Discuss how your example fits the definition of Diffusion of Innovation you come up with for the prior question.
